"Digital Transformation in enterprises to stay relevant is an underestimated challenge"
It doesn’t need more than a look on various industries to see that many companies that deliver a sustainable and digitally value proposition are the ones that make up a huge portion of the digital growth.
To remain relevant and drive sales in a fast changing digital global environment, companies must change fundamentally to be able to compete.
In fact, a necessary and new dynamic is building up in the digital transformation, since companies have to redefine themselves, design them to survive in a world in which traditional processes no longer work. Technological progress and its rapid acceptance by customers / consumers deserve a much higher digital priority for many companies in order to remain competitive in the future.
The digital transformation challenges I faced within enterprises seem like a repeating pattern. More than 20 years of digital experience helped me to develop a very broad insider “know-how” on the most relevant and necessary challenges these enterprises face when pushing their digital transformation projects forward.
I helped enterprises to adapt value proposition, customer experience, technology and operating processes to win the digital customer.
Thorsten Burger
MBA & Manager
Digital Transformation Challenges
The other part is the empowerment of people to work on a new digital level with many more opportunities
Recent Articles
eCommerce Challenges in 2020
Customer Data – Gathering & leveraging Ineffectiveness
Development Processes And Inflexible Technology
What am i expert at?
I am a senior leader within the digital strategy, digital marketing, ecommerce and digital transformation industry living in Switzerland with more than 20 years of experience working around the world in various industries and locations. I am specialised in engaging industry leaders and organisations shaping their digital vision and strategy, pushing innovation and executing large digital transformation and change programs for a creative and digital transition to support their next success story.
- Digital Transformation and Strategy Development
- Digital Marketing and Ecommerce
- Data Analysis and Interpretations
- Program Management and Leadership
1
Projects Done
1
Cooperations
1 +
Years Experience
A NEW GENERATION OF DIGITAL CUSTOMERS & CLIENTS
to compete and drive sales it's necessary to provide a 24/7 solid and personalised customer experience
A few TESTIMONIALS
Working with Thorsten was truly a pleasure.We worked approx. 5 years together and implemented various platforms and technologies. During that time Thorsten has shown a profound knowledge of business solutions. He is always punctual, his knowledge in digital strategies and change is vast and extensive. Although Thorsten is very experienced, he kept his level of enthusiasm about his work high at all time. He's a reliable and forward thinking loyal Manager and an inspiring team player. He has various skills and was a valuable contributor to all our projects - even if he was not part of some, he contributed massively with innovation ideas and showed once more, that he's also a goal oriented strategist. Thorsten makes the impossible possible.This said I can offer only the highest recommendation for Thorsten!
A very high expertise in digital finance projects and a deep understanding of various technologies like nobody I have met before was it, what made Thorsten one of our best rated consultants!
Thorsten is a person who has great skills and profound expertise of advanced business solutions. He thinks on the cutting edge of creativity, motivation and leadership. Thorsten is dedicated, self-motivated, methodical and very capable. He was always able to successfully complete any tasks with favorable results despite deadline pressure. Dedicated and goal oriented strategist that cannot be overestimated. Thorsten makes the impossible possible. I thoroughly enjoyed dealing with him at UBS. As a professional and as a colleague, Thorsten earns my highest recommendation.
Andy Waar
CMO YAPEAL
Friedbert von Hof
HSBC Senior Mngmt.
Julian Koller
UBS Switzerland AG
Frequently Asked Questions
Digital Transformation containing:
- Digital Marketing
- eCommerce
- Data Analysis
- Strategy Development
- Business Development
- Customer Journey Development
- Program Management
- Leadership
For about 22 years!
I started quite young in my small 2 rooms apartment when I was 20 years old.
The first part of my career started in 1996 when I worked for a huge marketing company in South Germany, where I got promoted to the Head Lead of the Business Development unit within 1 year. Since I discovered the Internet in the late 90’s I knew the time has come that will change the world and customer behaviours forever and it would the right time to choose the path of the digital era.
Career timeline
guidance as a consultant and advisor on a global level to drive digital sales using new technologies and channels
Marketing & Business Development Manager
After a successful year I was able to take over a team of marketing specialists and client supporters to execute and drive the sales numbers of software products in Germany and the UK.
Marketing Team Lead ECommerce
In times of the rise of the internet and a fundamental uncertainty regarding the new online business models, I defined the new customer journey and executed the organisations strategy to bring the traditional business on a new digital level to drive sales.
The beginning of ecommerce which fundamentally changed and improved the organisations sales opportunities and channels.
Head Of Innovation & Technology
• Management of 3 units of overall 21 marketing experts and developers.
• Leading the development of the financial budget of the business unit.
• Established together with legal & compliance an audit proven risk framework in order to ensure to deliver location specific digital marketing material content via global omni-channels.
• Implementation of enterprise-wide SLA standards and reduced the IT delivery costs by about 30%.
• Defined the digital transformation and marketing communication strategy.
Head Of International Business Development
• Defined the digital marketing strategy for Europe and lead the technological integration.
• Established new marketing distribution channels such as bulk e-mailing, video ads etc.
• Successful analytics implementation concept to track global user consumption behavior.
• Established global partnerships as the key bridge of a successful relationship manage-ment.
• Lead of 40 employees with worldwide locations
Senior Project Manager
• Established the marketing platform that is used today by about 5’000 client advisors.
• Coordination between the platform lifecycle and marketing content publishing teams.
• Budget management while keeping the development on a low-cost level.
• Enabling automated investment product matches to marketing stories.
• Enabling authors to run an efficient user-friendly marketing content submission process.
Senior Project Manager
• Driving the strategic marketing platform evolution to connect internal / external data streams.
• Lead of an outsourced IT team to ensure a low cost but highly efficient platform development.
• Representing the platform project on the Wealth Management change the bank commit-tee.
• Providing digital distribution tool workshops to an international sales management audience.
• Building strategic important partnerships to push the platforms adaption and development.
Head of Digital Mandate Communication Platforms
• Lead of a developers, marketing content platform specialists and solution owners team.
• Automation of the product marketing content production and omni-channel distribution.
• Ensuring a cost efficient stable platform lifecycle, software release management.
• Developed the strategic technological integration of the marketing production platforms.
• Owning the project portfolio and defined a cross functional platform network concept.
Director & Global Product Owner
• Global distribution of marketing specific and personalized digital communication content.
• Serving tradable personalized investment ideas to clients distributed by relationship man-agers
• Enabling a context based chat solution for digital banking customers.
• Digitization of “Corporate Actions” distribution and feedback channel within digital banking.
• Analytics - Tracking the global digital content distribution and consumption events.
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+41 76 569 03 78
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