Digital Transformation
It’s no longer the big beating the small but the fast beating the slow!

"Digital Transformation in enterprises to stay relevant is an underestimated challenge"

It doesn’t need more than a look on various industries to see that many companies that deliver a sustainable and digitally value proposition are the ones that make up a huge portion of the digital growth. 

To remain relevant and drive sales in a fast changing digital global environment, companies must change fundamentally to be able to compete.

In fact, a necessary and new dynamic is building up in the digital transformation, since companies have to redefine themselves, design them to survive in a world in which traditional processes no longer work. Technological progress and its rapid acceptance by customers / consumers deserve a much higher digital priority for many companies in order to remain competitive in the future.

The digital transformation challenges I faced within enterprises seem like a repeating pattern. More than 20 years of digital experience helped me to develop a very broad insider “know-how” on the most relevant  and necessary challenges these enterprises face when pushing their digital transformation projects forward.

I helped enterprises to adapt value proposition, customer experience, technology and operating processes to win the digital customer.


Thorsten Burger Digital Transformation Ecommerce Digital Marketing

Thorsten Burger

MBA & Manager

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Digital Transformation Challenges

Deployment of new technologies is just a part of a successful digital transformation
The other part is the empowerment of people to work on a new digital level with many more opportunities
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advanced experience level

What am i expert at?

I am a senior leader within the digital strategy, digital marketing, ecommerce and digital transformation industry living in Switzerland with more than 20 years of experience working around the world in various industries and locations. I am specialised in engaging industry leaders and organisations shaping their digital vision and strategy, pushing innovation and executing large digital transformation and change programs for a creative and digital transition to support their next success story. 


Projects Done



1 +

Years Experience


to compete and drive sales it's necessary to provide a 24/7 solid and personalised customer experience

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Frequently Asked Questions

Digital Transformation containing:

  • Digital Marketing
  • eCommerce
  • Data Analysis
  • Strategy Development
  • Business Development
  • Customer Journey Development 
  • Program Management
  • Leadership

For about 22 years!

I started quite young in my small 2 rooms apartment when I was 20 years old.

The first part of my career started in 1996 when I worked for a huge marketing company in South Germany, where I got promoted to the Head Lead of the Business Development unit within 1 year. Since I discovered the Internet in the late 90’s I knew the time has come that will change the world and customer behaviours forever and it would the right time to choose the path of the digital era.

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+41 76 569 03 78
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Career timeline

See my career starting in 1996. Beside that I started an independent successful business on my own in 2000 where I provided
guidance as a consultant and advisor on a global level to drive digital sales using new technologies and channels
1996 1996
1998 1998
2000 2000
2003 2003
2013 2013
2014 2014
2018 2018
End 2019 End 2019

Marketing & Business Development Manager

Beside studying economics I got the opportunity to start as a Marketing & Business Development Manager at a regionally well known marketing organisation (KP) in South Germany.

After a successful year I was able to take over a team of marketing specialists and client supporters to execute and drive the sales numbers of software products in Germany and the UK.

Marketing Team Lead ECommerce

Team lead of client advisors establishing the new digital marketing strategy to improve sales campaigns for one of the leading publishing houses in Germany.

In times of the rise of the internet and a fundamental uncertainty regarding the new online business models, I defined the new customer journey and executed the organisations strategy to bring the traditional business on a new digital level to drive sales.

The beginning of ecommerce which fundamentally changed and improved the organisations sales opportunities and channels.
Digital transformation

Head Of Innovation & Technology

As Head of Innovation & Technology, I built up an international team of IT experts and provided leadership of the strategic planning as well as digital transformation and change projects of the company on a global level.

• Lead and definition of the digital transformation program strategy

• Leading the development of the financial budget of the business unit and managed plans, forecasts and release efficient cycles.

• Established together with legal & compliance an audit proven risk framework in order to ensure to deliver location specific digital marketing material via various digital channels.

Head Of International Business Development

As Head of international business development, I provided leadership of the digital marketing and international business development units and successfully implemented cost efficient marketing and platform strategies to expand the company’s business in Europe and the US with an increase of yearly revenues by 200%.

• Defined the digital strategic direction and lead the technological integration together with external IT vendors and partners on a global level.

• Developed new distribution channels such as e-mail marketing tools and respective user analytics.
Digital Transformation Banking

Senior Project Manager

As Senior Project Manager I establishing in cooperation an innovative one-stop shop for investment ideas – acting as a single point of entry on a newly developed platform. Coordinating and organizing the Business and IT, I was acting as interface between both units, leading multiple workshops and managed the IT budget.

• Budget management while keeping the development on a low-cost level.

• Today, the project is successfully implemented and is used by about 5’000 client advisers

• Combined my experience in IT & the business side, achieving the most harmonized processes between multiple business units and locations.
Digital Transformation Banking

Senior Project Manager

Project lead and leadership of external IT team managing and developing a UBS flagship research based advice platform for the markets Switzerland, Europe, APAC. I built internal partnerships through various departments and units on a global level to drive the UBS CIO investment house view via our platform environment.

• Lead of an external IT team located in Poland to ensure low cost but high efficiency support and strategic platform development and connect the platforms capabilities with the UBS IT environment such as reporting platforms, portfolio construction platforms.

• Budget management and representing the platform project on the change the bank committee.

Digital Transformation Banking

Head of Digital Mandate Communication Platforms

Provide visionary leadership for platform experts and the underlying digital production and channel distribution platforms serving standardized key digital marketing material for a multi-billion invested audience within Switzerland, Europe and APAC.

• Lead and development of platform experts and owners including the underlying SLA and KPI management to ensure the stable life-cycle, software release management and planned targets.

• Developed the strategic technological integration of production platforms while keeping financial aspects on a low-cost level while keeping up production quality and efficiency.

Director & Global Product Owner

Global Product Owner of Julius Bär’s content solution channel within mobile and e-banking as part of the digital business Innovation & transformation unit.

Bringing the business and information technologies together by providing the best expertise to business and IT stakeholders within Wealth Management.

My mission was to orchestrate platform experts, developers, solution architects and business analysts on the business and technological side to distribute digital marketing content to multi-billion invested audiences.

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+41 76 569 03 78

time to win the digital customer

Get in touch

Whether you have a question about my person, digital transformation, ecommerce, digital marketing don't hesitate and send me a message below.